Co-developed with professional hair experts, the L’Oréal Professionnel Serie Expert Metal Detox Anti-Metal Cleansing Cream Shampoo is an award-winning formula designed to brighten and protect colour-treated hair.

The sulphate-free shampoo helps to effectively cleanse the hair and scalp, working to wash away the water-induced copper deposits that can affect the hair’s vibrancy. Powered by patented technology, the high-performance formula envelops the hair in a rich lather, promoting longer-lasting colour with a glossy, high shine finish. The protective shampoo encourages enviable luminosity, while revealing a sweet, citrusy scent with musky-woody undertones.